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... the editorial blog by Marydee Ojala, Editor of ONLINE: Exploring Technology & Resources for Information Professionals. ONLINE Insider intends to extend the reach of the print publication, presenting a more timely commentary on the products, people, and events that shape today's online world. It explores new technologies as they impact the working lives of information professionals, explains resources for specific topic areas, and expounds on information management tools and techniques.

VNU Gives Up on IMS

Marydee @ 8:03 am

Well, the $7 billion takeover of IMS by VNU is off the table. VNU shareholders brought sufficient pressure to void the proposed deal. Now rumors are swirling that shareholders will force a breakup of VNU itself. Looking at the structure of the company, it’s pretty easy to see that there are divergent businesses which could probably survive as independent companies. Market research could be one business and trade shows another. It will be interesting to see what people at next week’s Online Information show in London have to say about this. After all, Online Information is part of the trade show piece of VNU.

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