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... the editorial blog by Marydee Ojala, Editor of ONLINE: Exploring Technology & Resources for Information Professionals. ONLINE Insider intends to extend the reach of the print publication, presenting a more timely commentary on the products, people, and events that shape today's online world. It explores new technologies as they impact the working lives of information professionals, explains resources for specific topic areas, and expounds on information management tools and techniques.


Marydee Ojala @ 11:48 am

I’ve been somewhat disappointed by the reviews of Microsoft’s new search engine, Bing, which MSFT is describing as a "decision engine." I began to have the distinct impression that even reviewers who I consider to be extremely tech-savvy, like the Wall Street Journal’s Katie Boehret,  hadn’t looked at Microsoft’s Live search engine in awhile. Some of the things reviewers noted as being new, such as the colorful front page with its little information snippets about the picture, have been on Live (the U.S. version only) for quite awhile. On Monday, Greg Notess published a NewsBreak about Bing that clearly demonstrated he understands the nuances of both the new search, er decision, engine and its Live progenitor.

But will people really adopt the word Bing as a verb? I’ll just Bing that for you? Or, Bingo, Bing got me the answer I was looking for? Then, there’s Bada Bing, Bing Bling, and Bing being the cherry on top. Not to mention Bing Crosby, who might be crooning a Bing tune were he still alive. And, apparently, the word has various meanings in Chinese. The chances for punning about this make me giddy.

Not really in the pun category, but definitely in the "having fun with the name" department is the commentary and "press release" from Stanley Bing, the Fortune columnist, at his blog. He expressed “moderate outrage” at the branding of the new search engine with his name and suggested that the two brands come together with Mr. Bing as logo, symbol and spokesman.  Note that "Stanley Bing" is a nom de plume.

For more on Bing, and other search engines, but probably sans puns, look for Greg’s column in a forthcoming issue of ONLINE and at WebSearch University.

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