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... the editorial blog by Marydee Ojala, Editor of ONLINE: Exploring Technology & Resources for Information Professionals. ONLINE Insider intends to extend the reach of the print publication, presenting a more timely commentary on the products, people, and events that shape today's online world. It explores new technologies as they impact the working lives of information professionals, explains resources for specific topic areas, and expounds on information management tools and techniques.

McGraw-Hill Becomes McGraw Hill Financial

Marydee Ojala @ 2:25 pm

If you’re in New York City today (I’m not), you’ll notice the Empire State Building is showing red colors. This is in honor of McGraw-Hill changing its name to McGraw Hill Financial, differentiating it from the education piece, which is now a separate company, McGraw-Hill Education. The Empire State Building often changes colors and you can find out what the colors represent here or follow the unofficial building lights calendar on Twitter. On May 1st the building went peach for The Financial Times. Hmmm, May Day and the FT, now there’s an interesting juxtaposition.

McGraw Hill Financial includes brands familiar to business researchers, such as Standard & Poor’s Capital IQ, Dow Jones Indices, Platts, McGraw Hill Construction, Aviation Week, and J.D. Power & Associates. While losing the hyphen between the McGraw and the Hill, the company gained a new ticker symbol (MHFI), a new logo (a Mobius strip with a triangle in the middle), and a new tag line (Essential Intelligence).

Online Insider welcomes McGraw Hill Financial.

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