InfoUSA to Become InfoGROUP
It’s not just Warren Buffett who headquarters his company in Omaha, Nebraska — infoUSA is there as well. This database and marketing company will officially change its name to infoGROUP on June 1st. The name change reflects its increasing presence outside the U.S. It has offices in Canada (just opened one in Toronto), the UK, australia, Indian, Singapore, Hong Kong, and Shanghai. The company, which has been around since 1972, owns OneSource (an aggregator of business information, although it would be nice if its website for information providers would update Thomson Gale to Cengage Gale — that’s not exactly a recent name change), Donnelley (direct marketing company), and Opinion Research (the CNN partner for polling). This name change is one of the more logical I’ve seen in the information industry. It’s hard to portray yourself as a global company, with international business information, when you’ve saddled yourself with USA in your company name.