Business Week columnist Stephen Baker has a brief comment on the Washington Post social media policy. He makes the point that usually it’s not so hard to represent both the company and your personal brand. I think he’s absolutely correct, but I also think some common sense needs to employed when it comes to social media usage by journalists. This isn’t a particularly revolutionary thought, falling well within the “don’t bite the hand that feeds you” aphorism.
I’m putting the finishing touches on my slides for my talk on Evaluating, Recommending and Justifying 2.0 Tools. One thing I touch on is how to convince management to let you introduce social media into your workplace, since in some organizations it is blocked. I didn’t expect the Washington Post to be one of them. I was really astonished this morning to read in PaidContent that WaPo has issued Social Media Guidelines that banned reporters from having individual, personal accounts on sites like Twitter. PaidContent has the entire text of the guidelines, which seem extremely onerous to me.