In another announcement yesterday, Xrefer changed its name to Credo Reference, citing the problems of pronouncing the former name. In fact CEO John Dove said the name Xrefer was “far from memorable to those who might hear it for the first time. This made it hard to pass along via word-of-mouth. Our new name speaks to one of the main challenges for online reference publishing, namely how to stand out from the confusing jumble of information and misinformation that today’s online information seeker encounters.”

He’s correct about Credo being a somewhat better name. Even Blogger’s inadequate spell checker, which flags Xrefer as a misspelled word, accepts Credo. But I still have a problem with pronunciation: Is it a long e (as in creed) or a short e (as in credit)? I’ll have to ask them.

The URL changed as well. The new one is here.