After lunch, Nikki Green, Manager of the UK’s Eduserv Chest, gave us tips on how to sell into the UK higher education market, explaining some of the differences between the UK and the US. She went through various types of licensing agreements, noting that the site license was probably the most popular.

Hal Espo then led an informal panel discussion with John Barnes from Thomson Gale, Steven Goldstein from Alacra, Rob Granader from MarketResearch.com, and Eliot Pierce from Times Select, NYTimes,com. It was a wide-ranging discussion, with each explaining their product lines and how the Internet is affecting their businesses. They talked about customer demographics, using Google’s ad words program, the role of collaboration, and ended with what they might be saying next year.

The day ended with a presentation from Lee Rainie, Founding Director, Pew Internet & American Life Project, sharing some of the most recent research findings from the Project.

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