Welcome to Online Insider ...
... the editorial blog by Marydee Ojala, Editor of ONLINE: Exploring Technology & Resources for Information Professionals. ONLINE Insider intends to extend the reach of the print publication, presenting a more timely commentary on the products, people, and events that shape today's online world. It explores new technologies as they impact the working lives of information professionals, explains resources for specific topic areas, and expounds on information management tools and techniques.

Online Trends

Marydee Ojala @ 9:19 am

Following the SLA breakfast, I went down to the exhibition, which looks very nice this year, to prepare for my first talk. My topic was online trends. I talked about how personalization is altering search results and how visualized searching will require different literacy skills. Social search is definitely a topic of interest, particularly real time search. Predictive search holds various challenges for information professionals because we have so many different reasons for searching. And searching for us isn’t shopping.

I really believe that information professionals will have to make their own future because we are not the target audience for the web search companies. We need to insert the library into online, keep information professionals visible and relevant, and demonstrate how new technologies benefit people and enhance research.

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