Say What?
With the announcement of Microsoft’s bid for Yahoo, the press seemed to come up with a generally recognized name for the newly merged company, should that ever actually happen — MicroHoo. A search on both Factiva and Nexis told me that there have been a couple of hundred uses of the term since that announcement. The reverse, YaSoft gleaned almost no hits. But think about potential other combinations:
NewsCorp buys Yahoo and names it NewsHoo. Or combines it with Dow Jones for DowHoo. Or with Factiva for FActHoo or HoosFacts?
Ok, maybe not.
But what if Thomson sells Dialog to NewsCorp, which combines it with Factiva. Then we might have DialFact or FactDial.
Or Yahoo actually is sold to an obscure Indiana company and becomes Yahoosier.
If any of this happens, I will be amazed.